Lisa Zahran is a writer, copywriter, and founder of Ikhlas Copywriting Academy & Services.
With over 10 years of experience writing copy, Lisa's copywriting has been used to launch digital products and services for companies likeEvercoach, Productive Muslim, Tribe47, Mindvalley and Quran Academy. She also has a collective experience of over 15 years in creative writing, publications, public relations, and blogging.
Lisa has helped many of her clients authentically communicate their message and amplify their impact, including helping them achieve successes like million-dollar launches and launching books that reached the New York Times bestseller list.
Her philosophy on copywriting is that it's much more than just writing words to sell stuff. It is the art of being an activist with a pen — one who pushes forward the words that can create action which provide value, improve lives, or make a positive difference in the world.
Thus, she believes copywriting should never be pushy, forceful or manipulative just for the sake of creating a sale. This type of copywriting may lead to short-term sales, but they do not create long-term value or lifetime customers.
Believing the most powerful sales comes from sincerity, her approach to copywriting comes from an intent to push forward a message of value, purpose and positivity. Only when your communication is aligned with your authenticity and integrity, can you build a long-lasting legacy of abundance and impact in your business.